Here is a list I made in 2008 of important key things to think about when you want to hook rugs of distinction.
Know yourself and what you want and like, then do it.
Use a full range of values, that means white and black and every value step between.
Create iridescent events
Let the rug tell a story, something happened, something is happening, something is about to happen
Let your rug be meaningful for you
Go beyond expected outcomes
Have new experiences
Don't look to rug hookers to see how or what to hook - this is key!
Try anything you may think of, if you can think it, you can do it.
You CAN do anything you wish, just make a start, you have to put something in to know what to take out.